Enhanced Prediction Algorithm for Item-Based Collaborative Filtering Recommendation

As the Internet infrastructure has been developed, a substantial number of diverse effective applications have attempted to achieve the full potential offered by the infrastructure. Collaborative Filtering recommender system, one of the most representative systems for personalized recommendations in Ecommerce on the Web, is a system assisting users in easily finding the useful information. But traditional collaborative filtering suffers some weaknesses with quality evaluation: the sparsity of the data, scalability, unreliable users. To address these issues, we have presented a novel approach to provide the enhanced prediction quality supporting the protection against the influence of malicious ratings, or unreliable users. In addition, an item-based approach is employed to overcome the sparsity and scalability problems. The proposed method combines the item confidence and item similarity, collectively called item trust using this value for online predictions. The experimental evaluation on MovieLens datasets shows that the proposed method brings significant advantages both in terms of improving the prediction quality and in dealing with malicious datasets.